The 28-day reset for busy men over 30 who don't have time to lose.
Three short gym sessions per week. No meal prep. No giving up dinner with your wife and kids. Built for successful men over 30 who want to be the dad their kids deserve.
Get The 28-Day Reset, $97Instant access. 14-day money-back guarantee.
You didn't get here because you're lazy.
You got here because you built something. A business. A career. A family. Somewhere in the last decade you traded your body for everything else on the list. Now you wake up at 5:30 already tired. You drink two glasses to switch off. You watch your kids grow up through the glass wall of your home office.
Most fitness programs were not built for you. They were built for 24-year-olds with 4 hours free a day and nobody to disappoint. This one was built different.
One number per variable.
Open ten fitness videos aimed at men like you and you will find four different calorie formulas, five protein targets and three contradictory training rules, sometimes from the same coach.
The Reset gives you one calorie target, one protein target, one progression rule. Each with the reason behind it. No contradictions, no guessing, nothing to decide at 6 AM. Your numbers are set once with the official calculator and never argued with again.
Everything you get for $97
The 28-Day Reset Protocol
A daily plan you can follow on a Tuesday after three back-to-back calls.
The 3-Workouts-A-Week Plan
Three short gym sessions per week. Planned for you, ready to follow, built around a full calendar.
The Executive Plate Field Guide
What to order at the steakhouse, the airport, the team dinner.
The 9 PM Reset Cards
Printable, fridge ready. Three things before bed that protect tomorrow morning.
The Travel Day Protocol
Built so you can run this on a Tuesday in a Marriott in Phoenix and not lose a beat.
Bonus: The Wife Buy-In Conversation
A 3-minute script for getting your wife on board so she doesn't accidentally sabotage you with love.
Bonus: The Father Presence Challenge
One small action per day that reconnects you with your kids.
The Three Anchors
This works when nothing else has because we removed the three reasons busy executives quit.
Three sessions a week
Short, planned gym sessions. The daily 90-minute grind goes.
Eating without obsession
A clear framework for restaurants, travel and the family table.
A nightly reset
Protects tomorrow's morning. This is why you stop quitting on day 9.
Lean. Athletic. Sustainable.
To be clear about what we are building: not a bodybuilder's body. A lean, athletic body that is healthy and strong for what actually matters. Strong for your kids. Strong for your work. Strong for your family.
And built to last. Three sessions a week you can hold even when the quarter goes sideways. A body you keep, not a peak you visit once.
I ran it on myself first.
What happens in 28 days
No 25-pounds-in-3-weeks promises. Here is what actually happens when a busy man runs this.
The scale drops fast. Honest truth: most of that first drop is water. What matters is the routine locking in.
The real rate shows up: about one to one and a half pounds of fat a week. Sleep gets cleaner, the 3 PM crash stops.
Strength climbs session to session. Energy at 8 PM comes back.
You catch yourself in the mirror and recognize the guy looking back.
The 14-Day No Excuse Guarantee
Run the protocol for 14 days. If you don't feel sharper, sleep better, and see your waistline move, email and we refund every dollar. You keep all the material. The risk is on us. The reason: when the right man does the work, it works.
One boundary: this is an education program, not medical advice. If you take medication, are pre-diabetic, or are over 60, talk to your doctor before starting.
Cheaper than the things not working.
A gym membership is $80 a month. A trainer is $200 a session. A bottle of bourbon you don't need is $60. The 28-Day Executive Reset is one payment, for the system that finally fits your life.
Asked by men like you
I travel constantly. Will this work?
Yes. The Travel Day Protocol was built before anything else.
I can't give up wine.
You don't have to.
I haven't worked out in years.
Day 1 is built for that.
I tried 75 Hard and quit.
That is exactly why this exists.
I don't want to get bulky.
Good. This is not a bodybuilding program. The goal is lean, athletic and strong: a body that serves your kids, your work and your family, on a schedule that survives your worst weeks.
How long until I see something?
Most men feel different by day 5. Look different by day 14.
Is this another hormone-hack program?
No. Fat loss here comes from an energy deficit, enough protein, three lifting sessions, daily walking and better sleep. Anyone promising a hormonal reset in 7 days is selling you water weight.
Your kids are not going to be little forever.
You can spend the next 28 days the way you spent the last 28. Or you can run a system designed for a man with your schedule and your stakes, and walk out of this month different.
Get The 28-Day Reset, $97$97. 14-day guarantee. The work is yours.